That’s just to name a few, and does not include the genuine animal celebrities, like Boo, the furball of a Pomeranian who has plush toys in his own image and a book, or Maru, the box-loving Japanese cat who has starred in hundreds of YouTube videos. Since then, cute Web sites have multiplied. It got its start two years before “ I Can Has Cheezburger?,” the chronicler of LOLcats, became an Internet brand. 1 for social television in cable last year, and according to AdWeek, ad revenue is upĪnd before it did all of that, the Puppy Bowl inspired an entire online ecosystem of cute. It was the highest day of Web traffic ever for, withĥ.5 million page views and 1.4 million videos streamed.
And now they are reaping the rewards: The Puppy Bowl attracts a larger audience every year, with 2012’s show attracting 8.7 million unique total viewers during the 12-hour marathon. It may have sounded like a lark, but they said yes. Cute cannot be dismissed.Īnd thank goodness it wasn’t in 2005, when Silver Spring-based Animal Planet executives green-lighted a crazy idea: to film puppies playing football as counterprogramming to the Super Bowl. So cute that in the nine years since the Puppy Bowl first graced our screens, adorable has become a television genre, an Internet phenomenon and a cash cow for both.
And many of you may be rolling your eyes.īut the rest of you will eat it up, because puppies - these puppies especially - are so very cute. And here those puppies are, being discussed in a five-page Web article and the 80 column inches of paper that several trees died for, as some readers will be sure to remind us. Come Sunday, many more of them will be tweeting about those puppies. Journalists spent two days writing about puppies and taking video of other people taking video of puppies. Nope! It’s puppies, 63 of them to be precise - the stars of Animal Planet’s ninth annual Puppy Bowl. Something worthy of those camera crews schlepping pounds of gear. A press conference about dignified matters, with plenty of throat-clearing and questions taken at the end. When reporters from the New Yorker, “NBC Nightly News with Brian Williams,” “Good Morning America,” the Associated Press and, yes, The Washington Post have all convened upon one event, it must be important.
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